Our Client: Datapop

DataPop simplifies how companies create high-performing, customized, and relevant ads. DataPop asked the Iteration Group team to lead product development for two of its major new initiatives. These projects demanded an in-depth knowledge of the online ad industry and required that we develop innovative visualizatons and data manipulation techniques.

As a part of these initiatives, the Iteration Group team conducted a thorough research phase on dozens of products and services, designed and built a dashboard for pilot customer campaigns, and designed a first-of-its-kind interactive ad editor.