1-800-PetMeds Launches Redesigned Website
Congratulations to our client, 1-800-PetMeds, who recently launched their redesigned website 1800PetMeds.com!
Early last year, the company asked Iteration Group to completely redesign and modernize their current e-commerce website (for desktop and mobile). The site is a leading online retailer of pet-related products and is responsible for the vast majority of the company's revenue. The project was led by Iteration Group UX Strategy expert, Jaime Levy, who carefully laid out and tested the new designs with the aim of improving important performance metrics.
1-800-PetMeds Director of Marketing, Alex Irvin stated that “The fresh, functional new responsive design was developed with ease-of-use for the customer as our top priority. [...] Our customers will find great improvement in our navigation and check-out process, as well as a fresh presentation of all of our educational articles. ”
You can read the full press release here.
Know What Users are Thinking and Doing on Your Site or App
Many of you are familiar with UserTesting.com - a service that takes the pain out of recruiting users and allows you to see how users interact with your site or application.
At Iteration Group, we think UserTesting.com can be useful if you do a lot of homework upfront. Specifically, you need to understand precisely what you want to learn, set recruiting criteria very closely, and take qualitative opinions with a BIG grain of salt.
Working with UserTesting.com can be great for quick feedback, but it's no substitute for thoughtful, in-depth, contextual inquiry sessions run by trained UX researchers.
For those who do need quick, general feedback, though, we recommend checking out Peek, a new service from UserTesting, that's free.
Just type in the URL or application that you would like to get tested, and within 24 hours you will receive a short 2 to 5 minute video of someone using your site or app.