I was recently invited by the team at Docstoc to participate in their “expert” video series, meant to help small business owners, entrepreneurs, and individuals. This is part 4 of 4.
In this last video, I bring up ways for startups to be effective at trade shows:
- Don’t get a booth. Expensive: space, booth itself, manning it, etc.
- Find out who will be there; identify those who you’d like to meet
- Craft a persuasive e-mail asking to meet briefly. Make it personal.
- Private room, Coffee shop