Ding! You’ve received a text message. I dare you to try to ignore it! It’s almost impossible.
For many consumers (including younger ones), text messaging is vastly preferred over other channels (including voice and email). Think about how many text messages the average teenager sends in a day. (Take a look at this – can you guess which phone number belongs to the teenager!?)
On several client projects, we’ve used Twilio to integrate text messaging into a user experience, such as:
- For instant, on-the-spot sign up: “Text hello to 818-555-1212”. User gets a response: “Thanks for signing up! Get started now: http://www.acme.com/abc123”
- For relevant, time-sensitive notifications: “We just sent you a new lead – take a look: http://www.awesomeleadgenerator.com/abc123”
- For customer service: “Your car is ready to be picked up. Thanks!”
- For customer-to-business communications. Consumer texts a restaurant – “running late – will be arriving at 1PM”
Like email, we expect text messaging to be a productive customer communication channel for many years to come. And, like email, its utility will exceed far beyond most expectations.
How can you improve your app or business with text messaging?